Better SEO and indexing by search engines

Writing in blocks improves the optimization of your content for search engines.

An advantage of writing in blocks lies in the metadata you can include in a block. Content blocks have their own styling and metadata and thus become more valuable in terms of SEO.

For instance, you can add structured data to your content block and in doing so help search engines understand better your content–is it a sports post, is it a book or film review–and improve your ranking.

Also, when content is divided into blocks with their own related keywords, this helps your page rank for multiple related keywords.