Native display of content on all devices

The writing and editing in blocks improve the performance of the system and make the display of content into a native and responsive experience on all mobile devices.

Before this Gutenberg-inspired approach to writing and editing in blocks, there were only “what you see is what you get” (WYSIWYG) editors with custom HTML code. This made the front-end display of content rigid, and performance on mobile devices was slower because you couldn’t customize the underlying code. Each time you tried to open content from a phone or tablet, the application couldn’t recognize the different elements that made up the content (paragraphs, pictures, and so on), so it fell back to opening a browser in the background to show the mobile version of the website — it didn’t happen natively.

Now, creating content in blocks reduces the reliance on shortcodes and custom HTML and enables advanced formatting and layout options. Furthermore, the structure of data is more flexible, there is granular control over the content embedded inside, and blocks can be configured separately, letting you deploy content to your website in any way you want.