Organizing content with Statistical entities

Statistical entities (also referred to as Football Connections) are tags sourced automatically from the Football API. They specify which match, player, or team a news article is related to, and differ from standard editorial tags in both their source and context of use.

Difference between tags and statistical entities

One difference between tags and statistical entities is in the creator and source of information.

• Tags–created, organized, and supported by journalists inside the CMS.

• Statistical entities (Football connections)–information fed directly to the CMS from the Football API, not created or supported by journalists.

How do tags and statistical entities differ in context?

Tags and statistical entities also differ in how content is grouped. Tags collect articles under a custom editorial label, while Football Connections group articles by shared data points — such as a player, team, or match — independently of any editorial tag.

For example, if you write a post about a player’s transfer from one club to another and tag it with a custom editorial tag such as “player transfer,” all articles you create with this tag will appear together.

At the same time, if you tag your post with Football Connections such as the relevant club and player names, your post will appear alongside all other posts sharing those Football Connections — but it will not appear under the custom editorial tag “player transfer.”